Prakash Puram, iXmatch's CEO, was recently invited to Wolfsberg, a subsidiary of UBS AG, to speak about how advanced search software is changing the Financial Services Industry.

The invitation described his presentation as follows:

iXmatch CEO, Prakash Puram will share with you how your business can benefit from new Knowledge Management (KM) methods. The financial services industry continues to rely primarily on expert human judgement or a trusted relationship between its financial advisors, investment bankers, and others representing the organization, with its retail and institutional customers. However, in today’s dizzying and relentless chronological output of financial and business news, most of the information on a given stock symbol is irrelevant or duplicative. If only a software product could think like a human being and understand all the inter-related aspects of information that should be assembled to provide a comprehensive view of an investment opportunity! Perfect information would eliminate all arbitrage opportunities and the human middleman would become a bystander. Though technology will never fully replace the brilliance of the human mind, human intermediaries can now be far better complemented by relevant information and dynamic knowledge. This will truly enable them to proactively advise customers or answer their questions credibly, thereby enhancing the overall value offered by a global financial institution to its customers.

Wolfsberg Invitation and Presentation

Prior to his speech, Prakash sat down for an interview with the Executive Director of Wolfsberg, Professor Prabhu Guptara.

Wolfsberg	Dr. Prabhu Guptara	Prakash Puram

The interview has been split into three Windows Media Video (wmv) files. They should play in Windows Media Player.

Segment one (11 mb, 3 minutes)
"What is unique about iXmatch?"

Segment two (15 mb, 4 minutes)
"How does iXmatch compare to other search software companies?"
"How are we moving from information searching to knowledge management?"

Segment three (15 mb, 4 minutes)
"What's the advantage for the financial services industry?"