ShopNBC Selects iXmatch for Greater Online Personalization

iXmatch software powers ShopNBC’s online product recommendations

MINNEAPOLIS-Tuesday, April 13, 2004-iXmatch Inc., a leader in advanced search and analytics software, today announced that ShopNBC, an upscale TV and Internet retailer, is using iXmatch software to power the shopping network’s product recommendations.

iXmatch’s innovative approach to real-time customer data analysis will improve ShopNBC’s overall business intelligence and marketing efforts by determining which products are most likely to interest each customer. “Our customers rely on our knowledge and experience and expect us to provide them with a very enriching experience,” said Lyn Mueller, SVP of ShopNBC.com. “When we recommend a product to a customer who is likely to take us up on an offer, then everybody wins. iXmatch helps us gain a thorough understanding of what our customers are looking for.”

iXmatch is the only software solution that seamlessly integrates a variety of advanced search, data mining, collaborative filtering and personalization technologies to solve the critical problem of accurately matching customers with a company’s products and services. Product recommendations are created by identifying patterns in the data, not on preconceived hypotheses or static business rules. “Because of our approach of identifying the most important product features for each customer, iXmatch can recommend products with the best set of features and the highest likelihood of a sale,” stated Prakash Puram, President and CEO of iXmatch. “This means ShopNBC doesn’t have to rely on recommendation rules that treat everyone the same, and the product suggestions will always have relevance to each customer.”

ShopNBC has been using iXmatch’s software for several months. “We are pleased to be working with iXmatch,” said Steve Craig, VP and CTO of ShopNBC. “Their software is a very effective solution for our online product recommendations, and has greatly improved our customers’ experience. We are quite happy with the results.”

About ShopNBC
ShopNBC is an upscale TV and Internet retailer. The shopping network reaches about 56 million full-time equivalent cable and satellite households (DirecTV Channel 370, Dish Network Channel 228). ShopNBC is broadcast 24 hours a day, 365 days a year, and is simulcast live on the Web at ShopNBC.com.

About iXmatch Inc.
iXmatch is a leading provider of advanced search software. It creates a positive impact on a customer’s business by presenting people with the most contextually-relevant information. iXmatch is based in Minneapolis, Minnesota. Its customers include Broward County, Florida, Carlson Companies, F.W. Webb, HighJump Software, LogicLibrary, Pro Staff, Sagebrush Corporation, Sentara Healthcare, ShopNBC, Thomas Publishing, TrueBeginnings, U.S. Department of Defense, and XIOtech.