MKTG Services Selects iXmatch to Enhance Relationship Marketing Services

MINNEAPOLIS, MN— Oct 22, 2006— iXmatch Inc., a leader in advanced search and analytics software, today announced that MKTG Services, a leading relationship marketing and data solutions provider, has licensed its iXfind software for use in its education market services.

MKTG Services provides its customers with targeted lists of their most viable prospects, and maximizes the return on their marketing investments. In the education market, book publishers and other companies interested in marketing their goods and services to schools, instructors and students need to identify the most appropriate courses to target at each school. Until now, MKTG Services has relied on a manual process to assign a code, which it uses to describe each course. iXfind has completely automated this process by instantly and accurately assigning the right code to each course. “Moving our coding process from a manual to a completely automated system has allowed us more time to focus on the quality of our data and our accuracy,” said Melissa Gomes, General Manager of MKTG Services, a division of the fast-paced parent, Credit Bureau Companies of Ohio.

iXfind uses a unique collection of data mining and text classification techniques to identify the most important concepts within text, in this case course descriptions. The software uses that insight to identify the proper code for each course. MKTG Services then uses that code to identify the best prospects for its customers that are educational institutions who offer a kaleidoscopic array of possible courses to choose from. Students prefer to build their own course-collections around a theme that is relevant to their career goals and related to their aspirations. They are eager to make well-informed decisions by first being knowledgeable as to what courses are available as choices, and which subject categories those courses fall under. “Our software is a perfect fit for MKTG Services," stated Dr. Sam Han, iXmatch's Senior Scientist. “This highly-accurate and automated process results in saving valuable time by eliminating a tedious manual classification process prone to variance from one person to another who use their judgment to put them into the right categories, allow a vibrant growing company like MKTG Services to create highly satisfied customers where the individual student considers the experience highly satisfying, and allow the parent company, CBC Companies of Ohio to be more successful with their rapidly growing customer base – institutions for higher education.”

MKTG Services and iXmatch worked closely together to develop the ideal solution. “The process was completely collaborative,” continued Gomes. “The iXmatch team became very knowledgeable about our business and truly understood our end goal. They became an extended part of our team. It was a refreshingly positive experience to work with a software company of highly committed professionals who delivered exactly what they said they would down to the tee.”  

About MKTG Services

MKTG Services is a Data Solutions Provider that enables companies to identify, attract, and retain customers with highly effective and measurable marketing solutions. MKTG Services specializes in connecting companies with their best customers and helping them create long-term, beneficial relationships. MKTG Services also offers targeted consumer mailing list, mortgage mailing list, and business to business mailing list leads. The company is an affiliate of CBCInnovis and has offices in Atlanta, Boston, Ft. Myers, New York, and Philadelphia. For more information, please visit www.mktgservices.com.

About iXmatch Inc.

iXmatch is a leading provider of advanced search software. It creates a positive impact on a customer’s business by presenting people with the most contextually-relevant information. iXmatch is based in Minneapolis, Minnesota. Its customers include Broward County (Florida), Carlson Companies, F.W. Webb, 3M’s HighJump Software, Lawrence Livermore National Laboratory, IDEAL Technology, Pfizer, Pro Staff, Sagebrush Corporation, ShopNBC, Edgenet, Thomas Publishing, True, U.S. Department of Defense, and XIOtech. For more information, please visit http://www.ixmatch.com.