iXmatch and Digital Marketing Form Alliance

Partnership will enable highly targeted personalized marketing

Minneapolis, Minnesota - Wednesday, July 17, 2002 - iXmatch Inc., the leading provider of matching software, today announced a strategic alliance with Digital Marketing, a full-service provider of strategic “one-to-one” database marketing services. The partnership provides both companies’ clients with a more efficient and intelligent marketing solution.

iXmatch helps companies understand what prospects and customers want, how and when they prefer to buy, and why. Digital Marketing takes that information and tailors a message to each individual that will break through the clutter and create an emotional connection in a way that motivates action. This powerful combination enables companies to take CRM from concept to practice and dramatically improves the return on their marketing investments.

iXmatch’s patented matching and analytics software transforms raw data into actionable market intelligence by building powerful prediction models. “Our software can predict which people are most likely to buy, and what products they are most likely to select,” said Kamala Puram, iXmatch co-founder and vice president of sales and marketing. “Digital Marketing’s unique capability to deliver highly customized information and targeted offers takes full advantage of our technology.”

Digital Marketing’s world-class communication program delivers unique and relevant messages to each and every recipient. “iXmatch provided the technology breakthrough we’ve been waiting for,” said Digital Marketing president, Michael D. Nelson. “Their software allows us to help companies focus their marketing dollars where potential return is the greatest, while eliminating the waste that comes with ‘shotgun’ marketing methods.”

The two companies are currently working together on several customer solutions. “What we like about Digital Marketing and iXmatch is the ability to match the right product to the right customer at the right time, with the right message,” said Scott Ulring, Senior Director of Customer Relationship Management, Carlson Companies. “We are very impressed with their collective capabilities within the marketing automation space; and we are looking forward to continuing to build relevant dialogue with our customers using these tool sets.”

About Digital Marketing
Minneapolis-based Digital Marketing provides end-to-end database marketing services, taking advantage of the most advanced data analytic technology, digital imaging and Web-based campaign management tools. Recognized as an industy leader in “one-to-one” print/mail marketing applications for the past seven years, Digital Marketing offers comprehensive integrated managed services, including: strategic planning, Web-based campaign management, data/list services, creative, production programming, e-mail, full-color variable digital printing and intelligent mailroom services-all under one roof. For more information, visit the company's Web site at http://www.dmarketing.com.

About iXmatch
iXmatch is the leading provider of matching, searching, and analytics software. The company's patented software products maximize profitability and customer satisfaction by helping users quickly and easily find content that describes products, information, services, and suppliers. Customers deploying the next generation of applications in CRM, Business Intelligence, e-Commerce, e-Procurement, Strategic Supplier Sourcing, and Human Capital Management will enable their business transactions with cutting-edge iXmatch software. Based in Minneapolis, Minnesota, iXmatch is a Microsoft Gold Certified Partner for Software Products, is an early adopter of the Microsoft .NET platform, and is a high-growth Microsoft NETstart Independent Software Vendor.